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Since 2021, the FF Awards have operated on a very simple mantra:

Awards.

Worth.

Winning.

Since 2021, the FF Awards have operated on a very simple mantra:

Awards.Worth.Winning.

Headline Sponsor:

CCGroup, a Hoffman Agency  

CCGroup, acquired by The Hoffman Agency in 2025, is a B2B technology PR, Industry Analyst Relations and Marketing agency with deep, specialist knowledge across mobile and telecoms, fintech, enterprise technology, deep tech and cybersecurity.

A PR-led marketing agency helping brands to ‘break through’ and distinguish themselves in ultra-competitive B2B technology markets. We support our clients to grow their influence and market share, overcome capacity, knowledge and expertise limitations and demonstrate marketing impact. Our integrated, channel-agnostic, audience-centric approach is tailored to address our clients’ most pressing challenges.

“This year CCGroup, a Hoffman Agency are the headline sponsor of the FF Awards 2025. Why? 

As long term champions of the fintech sector, we’ve been fortunate to have worked with some of the most innovative, brave, and brilliant minds in financial technology. So when we saw awards that champions the best of fintech while ensuring equality, integrity and ethics – we wanted to get behind it.”

Embedded Finance Category Sponsor:

VC Innovations: FTT Embedded Finance & Super-Apps 

FTT Embedded Finance & Super-Apps is a community of retailers, marketplaces, manufacturers, insurance providers, healthcare, entertainment and travel businesses, financial institutions, fintechs, and tech innovators exploring a future in which the universe of the distributors of financial products and services is expanding rapidly, driving profound change across the industry and beyond.

ID Verification & KYC Category Sponsor:

VC Innovations: Future Identity 

Future Identity is a community dedicated to exploring the latest innovations, technologies, and strategies shaping the future of digital identity, fraud and financial crime prevention and IAM.

Ticket Sponsor:

Alliance

Alliance enables B2B publishers and event organizers to access specialist sales resources, typically found only at large-scale publishers like those in the FTSE 250 offering scalable, on-demand support. Their approach extends beyond traditional telemarketing by delivering a “Specialist Sales Office” model tailored for publishers and event businesses alike. This includes targeted support to grow subscription bases and to boost delegate registrations, with flexibility to scale operations up or down as needed.

“At Alliance, we deeply respect the FF Awards for their unparalleled commitment to recognising innovation and excellence in fintech. Partnering with such a prestigious organisation allows us to applaud the visionaries driving transformation and propels us to stand alongside those shaping the future of the industry, some of which are our esteemed clients. This collaboration is a tribute to the outstanding efforts of all in celebrating progress, creativity, and leadership.”